Parametric provides research and analysis services to marketing executives and business leaders.
Parametric maintains a clear focus on three fundamental marketing disciplines: market segmentation, customer choice analysis and customer value assessment. Taken together, these three areas represent the cornerstones of marketing responsibility - the areas that critically impact marketing performance.
We start with this simple point of view:
Markets are groups of current or prospective customers
Marketing defines those groups, their needs and how to reach them
Effective marketing requires a clear understanding of customer segments, behavior and value
Marketing is responsible for delivering results. Those results are nothing more - and nothing less - than identifying customers and increasing their value. What often seems like an impossible responsibility really boils down to a consistent set of actions:
Segment the market in order to target the right customers and prospective customers
Target the appropriate customers to encourage behavior that will generate new value
Assess the value generated to establish marketing performance and future plans
