Chris Robson co-founded Parametric and serves as Chief Scientist, leading selection
and development of all analysis capabilities. He is a seasoned executive with extensive
experience in both marketing and technology. Prior to co-founding Parametric, Chris was
Vice President of Engineering for WebCriteria, Inc. (acquired by Coremetrics, Inc.),
and was responsible for the development of Site Analyst, described by Forrester as
"a smart - and unique - choice for Web Managers struggling to define success metrics".
Prior to that, he spent thirteen years with Hewlett-Packard in a variety of senior management
roles in R&D, Marketing, Business Development and Advanced Research. He started his career
as a mathematician building complex statistical models of radar systems.
Chris is a native of England and holds an honours degree in Mathematics from Brunel University of West London.
Scott Laing co-founded Parametric and serves as Managing Director. Scott has
substantial experience in all areas of Marketing. Prior to co-founding Parametric, he
served as Director of Market Development at WebCriteria (acquired by Coremetrics),
responsible for defining and implementing partnership and lead generation strategies.
In this role, he developed and led over 100 executive workshops to help clients define
Marketing program objectives and measurement strategy. Prior to joining WebCriteria,
Scott spent eight years with Hewlett-Packard in a variety of analytical Marketing roles
at HP's Corvallis, OR, Vancouver, WA and Böblingen, Germany sites. While at HP, Scott
led an exhaustive investigation of growth opportunities for HP print technologies that
resulted in the creation of several business operations. In addition, Scott led influential
benchmarking programs to model best practices in consumer segmentation and product customization.
Scott earned a B.A. from the University of Pennsylvania and MBA from Carnegie Mellon University's Tepper School of Business.
Each of the principals of Parametric Marketing is professionally certified at the 'Expert' level
of the Marketing Research Association's Professional Researcher Certification (PRC).
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